If the success of his consultation relies on his influence, says Mike, then he is a bad consultant. “Marketing,” in according to Upscale, “is the language you create between a consumer and a product.” Upscale also believes that being an influencer is the antithesis to being a consultant. Mike has since gone on to consult for Roc Nation and artists like Push and J Balvin, helping bring their brands to the global stage.
After all, when Upscale first ventured into the field of lifestyle and brand management, it was Pusha who told a young Camargo that everything he knew about fashion could be applied to the music business. In this far-ranging and wide-reaching sit-down, Camargo explains why he doesn’t take interns (“I don’t wanna teach people the wrong way to do something”), growing up in Ozone Park (“John Gotti was seven blocks away”), and why Kanye West was right: everything really is Pusha T. Whatever it is, he seems to be doing a lot of it, though - whether its sharing Instagram Stories of himself burning the midnight oil with screen-printers and distributors or photos of his meals as the Hood Anthony Bourdain. “Everything I’ve accomplished in my career so far, I’ve done on probation” Camargo says, just after removing his Audemar Piguets timepiece and over $100K in jewelry.įrom the outside looking in, it might be difficult to figure out what exactly it is that Upscale Vandal does.
This is a crucial point, because Camargo was not allowed to travel internationally until June of last year. Jeff and Mike’s conversation was recorded just after midnight in Dubai.
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